Quickborn will be exhibiting at the India Fashion Forum (IFF 2015), organized on 18-20 March at the Bombay Exhibition Centre, Mumbai, showcasing best practices for Oracle Retail Planning and Optimization solution implementations for fashion retail. Come to meet us at the booth T3C!
Since its inception 15 years ago, IFF has aimed to catalyse the fashion business through evolution of best practices, encouraging new ideas and innovation. Fashion business across the world is changing at a rate faster than ever before, and IFF 2015 is therefore centered on four principles of success for the post-technology consumer:
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- Innovation in products | Innovation is the lifeline of fashion. Be it in the next-gen engineering of denim design, or a smart placket detail, if your product isn’t updated, your business won’t grow enough.
- Innovation in experiences | Indian consumers now look for a great retail experience when shopping for fashion. Do your stores generate ‘interest and awe’?
- New brands, Fresh Ideas | Consumers constantly yearn to experience something new. Fresh ideas and new brands do drive consumption, especially in fashion. New concepts add to sales, be it by reinventing khadi for modern silhouettes or developing a specialty jewellery brand. India needs new entrepreneurial concepts in fashion!
- Technology, Technology, Technology | It’s the newest ingredient for success in fashion retailing. Technology has touched every aspect of the business from cutting-edge textile engineering to fashion design, from in-store engagement to social media activations, from customer analytics and Big Data to supplier collaboration and more importantly in creating an Omni-channel experience. While technology is everywhere, we need to get the best from it.