In December 2013, Oracle commissioned leading UK market research agency Redshift Research to carry out a study of consumer behaviour. The research interviewed 4,500 adults from Brazil, China, France, Germany, Japan, Russia, South Korea, the UK and the USA.
The Oracle research surveyed 500 consumers in nine countries around the world, commissioning leading market research firm RedShift Research to undertake the research. It explored consumers’ views on shopping preferences, retail interactions and define the challenges retailers face in not only understanding consumers, but empowering and representing them across all touch points.
A new democratic relationship between consumer and retailer is emerging, bringing with it a considerable challenge for retailers to understand, empower and represent the new digitally-empowered consumer operating across all touch points.
Oracle’s report ‘The New Retail Democracy’ explores this emerging retail dynamic, and identifies what matters to global consumers in regards to their shopping experience and what retailers must do to meet and exceed these expectations. Read more on the Oracle website here.
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